HOMEPAGE COPY

Client: Coastline Art, a wholesale art distributor. 

Challenge: The client believed that their existing messaging didn’t accurately portray who they were as a brand. Their homepage copy was too B2C focused, despite their target audience being businesses that would purchase prints in bulk to resell.

Solution: I created a 20-page brand messaging guide to help the Coastline team establish a consistent way of communicating the brand’s value as a B2B wholesale art distributor.

Additionally, I rewrote their homepage copy to better show prospective clients the benefits of choosing Coastline, while maintaining brand voice.