Landing Page Copy

Client: CareBuzz, a free crowdfunding app that converts users’ unused internet bandwidth into monetary donations for their favorite causes.

Challenge: The client sought to increase app downloads while also encouraging nonprofits to create profiles. The messaging on the existing landing page was vague and only catered to non-profits (B2B), not donors (B2C).

Solution: Based on the client’s separate campaigns, I created two unique landing pages that spoke to each audience. (See examples & strategy below)

Click on the images below to view each landing page

B2B Landing Page

For the B2B page, I wrote copy that showed non-profits the benefits of signing up to receive donations via the app, and included a clear CTA to “Start Earning Now.”

B2C Landing Page

For the B2C page, I wrote copy that showed how easy and secure it is to download the app and start giving to causes users care about for free, and included a clear CTA to “Start Donating for Free.”

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