Meta Ad Copy Sample
[Spec]
Client: Gymshark, an international athletic clothing brand that targets high-performance athletes and gym goers who want to be the strongest, best version of themselves.
Challenge: The client recently made a pledge to adopt more sustainable practices and wanted to launch their new Eco-Sets: workout sets made with eco-friendly materials.
Solution: Gymshark’s customer-base includes athletes that love a challenge and are laser-focused on self-improvement. Feeding off of this desire, I crafted copy that matched Gymshark’s “go-getter” brand voice to challenge their audience to do more inside and outside of the gym by shopping their new sustainable, performance-driven clothing line.
Click on an image to read the copy!
To maximize sales, the client wanted to run Meta campaigns that targeted existing customers/lookalike audiences, interest-based audiences, and cart abandoners (retargeting).
Campaign #1
Targeting Past Customers
Campaign #2
Interest-Based Targeting
This copy changes slightly to target interest-based audiences such as: fitness enthusiasts, gym-goers, bodybuilders, outdoor athletes, and people interested in sustainability and eco-friendly products.
They may or may not be familiar with the brand.
Campaign #3
Retargeting Campaign
The retargeting copy is catered towards individuals who have yet to make the “final step.”
These are people who have visited the Gymshark website, abandoned shopping carts, or interacted with previous Gymshark content but haven’t made a purchase.
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