Organic Social Copy Sample

[Spec]

Client: Wanderlust Expeditions is a fictional United States-based travel agency that creates fun-filled itineraries to popular destinations worldwide. They primarily target families and solo travelers looking for an action-packed vacation.

Challenge: The agency wanted to create fun posts to encourage their followers to explore their popular trips. Their previous caption copy didn’t match their brand’s fun, playful tone or the imagery of each post.

Solution: Following the brand’s existing social strategy and messaging, I wrote caption copy for their organic Meta posts to build brand awareness and increase post engagement based on the images provided.