Product Page

Client: Stress Nuts, a fidget toy company for adults.

Challenge: The client’s product page was receiving heavy traffic from paid ads, but the page wasn’t converting. Visitors were engaged with the ads, but confused about what the stress toy was and how it could help them. 

Solution: I added copy to the product page that clearly explained the benefits of using Stress Nuts in your daily life. Additionally, I made sure the messaging mirrored the product’s fun and energetic voice to make the page as engaging as the fidget toy.

Result: Conversions increased, ROAS increased, and more customers became confident in how to use Stress Nuts in their daily lives to aid in stress reduction.