Social Media Management & Copywriting

Organic Social Media Strategy

Linkedin, Facebook, and Instagram

Client: CBM, an Orlando-based digital marketing agency

Challenge: The agency was unhappy with its current social media presence and posting consistency on LinkedIn and Meta platforms. They felt that there were no real differences between what was being posted on LinkedIn and Meta despite the goals being different on each platform:

  • Instagram & Facebook goals = Show potential hires that CBM and Downtown Orlando are great places to live and work.
  • LinkedIn goals = Position CBM as a thought leader to build authority and attract new leads.

Solution: I devised unique strategies for each platform to help CBM meet their goals. Each month, I created a content calendar and scheduled out posts via a third party platform, posting at optimal times of day to lead to increased engagement.

Meta Organic Social Strategy

  • Our Culture (i.e. Office life, Orlando events) 33% 33%
  • Trusted Industry Leader (i.e. Client testimonials, projects) 33% 33%
  • Personal Interaction (i.e. Fun team videos, anniversaries) 33% 33%

LinkedIn Organic Social Strategy

  • Company Insights (i.e. Company culture & employee spotlights 33% 33%
  • Our Success (i.e. Client wins and projects) 33% 33%
  • Thought Leadership (i.e. Valuable industry insights) 33% 33%

The Results

  • Monthly content calendars led to a consistent content creation & posting schedule
  • Increased engagement and followers across both LinkedIn & Meta
  • A solid social strategy in place vs. random content that doesn’t engage the target audience

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