Website Copy

Client: Performance Dental Institute (PDI), an institution that attracts dentists worldwide for its innovative continuing education programs.

Challenge: The client needed a new website built from scratch. They wanted their messaging to appeal to dentists who were looking to break free of their outdated dental practices by enrolling in an innovative PDI course.

Solution: After an in-depth conversation with PDI’s founders and extensive research on modern dentistry, I wrote copy for the homepage, about page, and four dental course pages. I ensured all copy clearly showed dentists how PDI’s courses would give them the skills they needed to quickly and effectively improve their workflow, patient satisfaction, and profits.